Born in Detroit as a Black 2015 Jeep SRT, we started to wonder what if it was re-born in the Chief Products Garage as a 500hp off-road machine, (Grand Cherokee SRT for a father and a Grand Cherokee Trailhawk for a mother). It couldn't be a mall-crawler trailer-queen — it needed to be fueled by whisky, dirt in its blood, able to turn heads, outrun the devil and seduce super models... at that moment the HELLHAWK Project roared into existence.

We’re lifting it 2.5”. We’re installing 33” mud tyres. We’re installing all the off-road gear we can find in the Chief Products Garage, (WK2 Sump Protection Plate, WK2 Transmission Protection Plate, WK2 Nudge Bar, WK2 Lower Front Guard, WK2 Rear Bumper Guard, WK2 Hidden Winch Mount, Hawse Winch Fairlead, Fairlead Surround, WK2 Recovery Points & WK2 Rock Rails). We’re disconnecting the sway bars. We’re throwing a winch on the front and Roof Rack & Off-Road Lights up top. We’re building custom front and rear bumpers, with better approach and departure angles and extended flares for the larger rubber. Then we remembered it was fast, really fast... so we decided we should add some racing stripes.

PHOTOS Daniel Snare Photography | WORDS Bill Mackin

BORN IN DETROIT... RE-BORN IN CHIEF PRODUCTS GARAGE

PROJECT LAUNCH