When you build something that can go "wide open into the great wide open” you need to collaborate with the very best.
Chief Products rolls open the doors with a handful of passionate employees focused on creating products that enable you and your machine to venture out and experience the beauty and freedom of nature. We believe in an old-fashioned idea, that the world is a better place when people live their lives with passion and enthusiasm. The way we see it, the people who love the world are the people who change it and make it a better place.
Filled with a dedicated group of artisans, Chief Products sets out to be something bigger than a brand. A culture; inspired by creativity, authenticity, openness and a rumbling appetite for adventure. We envision a future where the various pursuits of fun — Off-Roading, Camping, Surfing, whatever — aren’t carved into fundamentalist factions. Where what brings us together is more important than what separates us. All adventurous spirits are welcome inside the Chief Products tent, as far as we’re concerned it’s all the same juice.
SEVEN SLOT OFF ROAD
Seven Slot Off Road was born from Todd Avers’ love of Jeeps. That passion has developed over the years into a reputation as the ‘go to man’ for anything Jeep.
At Seven Slot Off Road he’s built a team of trained and qualified automotive professionals, who share is passion for off-roading and 4WD motorsport. With 20 years experience in the automotive industry, Todd has developed the extensive knowledge and industry contacts necessary to build your ideal 4WD.
DANIEL SNARE PHOTOGRAPHY
Adventure is deep within my bones. Trekking up mountains and sitting around camp fires at an early age ignited an appreciation for the natural wonders that lay in the great outdoors.
My fascination with these natural elements inspires and influences my work. Photography shouldn’t be about taking a meaningless image. There should be depth and a story within. My goal is to create images that have story and ignite emotion.
HARD KORR LIGHTING
Hard Korr® Lighting are pioneers in the LED lighting and portable solar power industry. We design, manufacture and supply a range of products that are unrivalled in quality, durability and value for money.
When we first started the company in 2008, we set ourselves a simple but ambitious goal: to manufacture products that were equal to or better than the incumbents, without charging the extraordinarily high prices they had been getting away with for years.
Located in Boise, Idaho we are an engineering design firm specializing in mechanical design and analysis. Our staff has extensive experience in the Aerospace, Defense, and semiconductor industry but we have always been passionate about off roading through out our careers. All of our products are designed in house using the latest 3D CAD software and optimized using Cosmos FEA (Finite Element Analysis). Before we release any products to the public, we also perform a destructive test on each design with the assistance of a test facility equipped with test measurement and data recording equipment. We take great pride in knowing all of our products are derived from sound engineering disciplines. Why go through all of this for the off road market? Simple, we want to make sure we are producing the highest quality, best value products for our customers.
Whether you're retrieving your boat from the water, or your 4WD vehicle out of boggy mud, sand or snow, MAXTRAX is the vehicle extraction tool that can make vehicle recovery quicker and easier than most other vehicle recovery devices on the market today.
MAXTRAX takes the drama out of getting stuck. The aggressive large cleats on MAXTRAX sink their teeth into the tyre tread and the terrain under your 4WD vehicle to prevent it from slipping back into mud, snow, or sand and make vehicle recovery quick and easy.
MAXTRAX is the lightweight, easy-to-use vehicle recovery and extraction device that’s easily carried by almost anything with four-wheels, ensuring you can take the easy way out if your vehicle becomes stuck.